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Orange Money
Orange Money is the mobile money service of Orange S.A., available in most of the group's affiliates in Africa. It enables its users to cash-in money on a wallet linked to their mobile phone number and to access a wide range of services, such as domestic and international money transfer, bill payment and airtime top-up.〔Camilo Tellez, (GSMA Mobile Money for the unbanked - An interview with Orange Money ), GSM Association, 20 janvier 2012〕
== History ==
Orange Money is rolled-out for the first time in Côte d'Ivoire in December 2008, with basic services: cash-in and cash-out, airtime top-up, Orange bills payment. After an inconspicuous launch, Orange organizes a large advertising campaign in 2009 and reaches between and subscribers within a year. The roll out planned in Mali and Senegal is suffering some delays (the services weren't operational as of January 2010) while one of Orange's key competitors, MTN announces a roll-out in 15 countries in Africa.〔Faïza Ghozali, (Orange Money souffle sa première bougie ), ''Jeune Afrique'', 22 janvier 2010〕
In 2011, Orange Money reaches the threshold of 3 million subscribers and has been rolled out in Sénégal, Madagascar, Mali, Niger, Kenya, Botswana and Cameroon.〔(Économie : Orange Money atteint 3 millions de clients ), ''abidjan.net'', 24 novembre 2011〕.〔Hervé B. Endong, (Orange Money sera commercialisé au Cameroun ), ''Journal du Cameroun, 23 septembre 2011〕 It is then launched in Mauritius and Jordan between 2011 and 2012.〔(Orange Money revendique 4 millions d'utilisateurs ), ''Les Échos'', 19 juin 2012〕 The service now includes water and electricity bill payment in most countries, and the possibility to access savings and insurance products. In 2013, Orange Money enables VISA card payments and ATM cash-out in Botswana. At that time, Orange Money is available in 13 countries (including Maroc, Uganda and Guinea) and serves 8 million subscribers.〔(Orange Money permet a ses clients d'effectuer des paiements par Carte Visa en magasin ou en ligne et de retirer de l'argent aux distributeurs ), ''Afrikeco'', 6 août 2013〕〔Hilary Heuler, (Bank? What bank? Orange, Visa and the changing face of Africa's mobile money ), ''ZDNet'', 9 septembre 2013〕〔Alexandra Oubrier, (Orange Money permet aussi les transferts d'argent internationaux ), ''Agefi'', 18 juillet 2013〕.〔Richard Menneveux, (Ce qu’il faut retenir du Show Hello 2013 d’Orange ), frenchweb.fr, 7 novembre 2013〕 In October 2014, Orange announces that it has reached the threshold of 12 million subscribers to the service.〔(In Africa and Middle East, Orange MoneyEn Afrique et Moyen Orient, Orange Money a passé le cap des 2 milliards d’euros ), ''Agence Ecofin'', 14 octobre 2014〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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